M-Gen appointed to develop 3G Mobile Website and Game for New Balance Marketing Campaign
August 8, 2007
Hong Kong – M-Gen proudly announced that it had been appointed for the development of the 3G Mobile Website and the Mobile Game for New Balance, the global and leading manufacturer of technologically innovative footwear.
M-Gen developed an action mobile game to demonstrating the “Positive Energy” of New Balance shoes, delivering the “Energy in, Energy out” message to the players. The appointment also includes a Mobile Website which keeps track of user visits and real-time download statistics.
The Mobile Game and Mobile Website was officially launched on 3HK on August 8, 2007.
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